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Who am I?

Professionally

I'm currently a senior at UC Berkeley getting my Bachelors in Data Science with an emphasis in Human Behavior and Psychology.  I was previously Project Managing for Optimir Consulting, specializing in market research and marketing strategy.  I am now focusing on UI/UX research and graphic design for Web Development @ Berkeley.

 

I'm fascinated by how consumer behavior is shaped by branding and design, and that’s what draws me to UX design.  I love the idea of creating meaningful, user-centered experiences that not only connect with people but also help businesses grow and succeed in a competitive market.  My goal is to help companies reach their full potential by designing with their users in mind.4

Personally

I am a Chinese-Mexican American from Northern California.  I love traveling to any beach, city, or mountain (but not the desert).  You can typically find me on some patch of grass enjoying the sun, drinking fruit teas and snacking, or searching for new Sonny Angels and Smiskis!

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These are some of my current interests, I love to chat about any of them:

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  • Lego flowers

  • Female pop artists

  • Formula 1

  • Halloween movies

  • All kinds of soup​

If you want to get in contact hmu!

Email: rach.cort@berkeley.edu

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