Product Design, Brand Design, UX/UI Design

How can we bring the simple joys of emerging technology to empower communities in sustainable living?

This was the question that drove our team of four as we set out to design Nurture—a plant starter kit paired with an app that fosters community among those living in small spaces. Our journey began by dissecting the problem statement and exploring its implications from different perspectives. Initially, we brainstormed ideas like vertical gardening in office spaces but soon pivoted to focus on an individual plant kit. This shift allowed us to address the challenges of community building and practical implementation more effectively.

Nurture features a collectible system where users can choose from various pot styles, each made from recycled materials, promoting sustainability education through the app. The app extends this experience by building a community where users can share plant care tips, recipes, and status updates. With integrated AI chat, users receive personalized plant care recommendations and timely reminders.

Targeting college students and urban dwellers, Nurture empowers users to cultivate a bit of greenery in their lives, nurturing both their plants and their connection to sustainable living in the process.